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    Brilliant Selling 2nd edn

    By: Jeremy Cassell, Tom Bird

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    The award-winning, bestselling guide - this new edition will give you the lowdown on how to be a brilliant salesperson. Brilliant Selling will show you how to instantly improve your sales performance. Packed with practical tips and advice from sales professionals who know what works and what doesnt, you will discover trade secrets that will guarantee sales success. As well as learning all the key skills, you will find out how to use your personality to perfect your technique and understand customers needs so that you are always one step ahead.

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