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    Building Brand Authenticity

    By: Michael Beverland

    QTY
    -+
    $139.99
     
     
    ISBN
    9780230580312
    Date Released
    Binding
    Hardcover
    Pages
    219
     

    Only available to order
    Estimated 10 - 14 business days until dispatch

    If ordered before the 14th of December, this product should arrive by Christmas unless it is going to regional Australia
    Description
    "The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. This book proposes to do so. Based on extensive research with consumers and brand managers this bookoffers seven guiding principles for building brand authenticity"--Provided by publisher.

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