Building Brand Value the Playboy Way

Building Brand Value the Playboy Way by S. Gunelius

By: S. Gunelius

QTY
-+
$54.99
 
 
ISBN
9780230239586
Date Released
Binding
eBook
 
 

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Description
Information
Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. It's the story of brand building, brand value, brand longevity and the ultimate brand champion.
ISBN:
9780230239586
Publication Date:
17 / 02 / 2016

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