• All Products
      • Paperback
      • Hardcover
      • eBook
      • Audiobook

    Building Brand Value the Playboy Way

    By: S. Gunelius

    QTY
    -+
    $53.99
     
     
    ISBN
    9780230239586
    Date Released
    Binding
    eBook
     
     

    Instant Download

    Description
    Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. It's the story of brand building, brand value, brand longevity and the ultimate brand champion.

    You might also like



    Accepted Payments
    QBD Proudly Supports

    Need help? Call us on (07) 3291 7444