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    Building Brand Value the Playboy Way

    By: S. Gunelius

    QTY
    -+
    $56.99
     
     
    ISBN
    9780230239586
    Date Released
    Binding
    eBook
     
     

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    Description
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    Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. It's the story of brand building, brand value, brand longevity and the ultimate brand champion.
    ISBN:
    9780230239586
    Publication Date:
    17 / 02 / 2016

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