Building Brand Value the Playboy Way

Building Brand Value the Playboy Way by Susan Gunelius
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ISBN
9780230577893
Date Released
Binding
Hardcover
Pages
188
Dimensions
159 x 235 x 26mm

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"Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. It's the story of brand building, brand value, brand longevity and the ultimate brand champion"--Provided by publisher.
ISBN:
9780230577893
Publication Date:
18 / 09 / 2009
Pages:
188
Dimensions:
159 x 235 x 26mm

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