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    Building Brand Value the Playboy Way

    By: Susan Gunelius

    $109.99
     
     
    ISBN
    9780230577893
    Date Released
    Binding
    Hardcover
    Pages
    188
     

    Out of Print

    Description
    "Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. It's the story of brand building, brand value, brand longevity and the ultimate brand champion"--Provided by publisher.

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