Building Global Mindsets

By: C. Bouquet

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-+
$148.99
 
 
ISBN
9780230522558
Date Released
Binding
eBook
 
 

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Today's multinational enterprises are headed for trouble unless their top-level executives manage to pay the appropriate amount of 'attention' to what is happening in the farther corners of the business world. With trillions of internal company documents circulating in corporate offices everyday, it's easy to lose sight of priorities by concentrating on the wrong signals. Drawing from compelling research, Bouquet describes the attention practices of 136 global firms, thereby shedding new light on the relationship between global mindsets and overall company performance.
ISBN:
9780230522558
Publication Date:
30 / 11 / 2004

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