Innovation is critical for securing competitive advantage and achieving business success. Yet, for many organisations it remains elusive. This book adopts a unique approach to innovation by focussing on how teams may deliver innovations capable of transforming their company's performance. The book starts with the dynamics of innovation and explores the creative processes. It moves onto examine how teams can collaborate to create innovative team values and also shows how a company can organise and lead innovative teams. Finally, including many exercises, the book shows how to design innovative team programmes and measure performance.
- Publication Date:
- 20 / 03 / 2003