This is a unique insight into the life of the world's anti-smoking guru. His methods are tried and tested. Six million people can't be wrong.
For over thirty years Allen Carr was addicted to smoking. His first cigarette led to a one-hundred-a-day habit that he couldn't break. He tried every method of quitting, until he discovered the Easyway. From that moment he knew he would never go back. He also knew his approach would work for other smokers who wanted to escape the nicotine trap. That's when he decided: "I'm going to cure the world of smoking."
This is his story.