Business Relationships for Competitive Advantage

Business Relationships for Competitive Advantage by C. Lonsdale

By: C. Lonsdale

QTY
-+
$90.99
 
 
ISBN
9780230509191
Date Released
Binding
eBook
 
 

Instant Download

Hardcover
$347.99
Only available to order.
Description
Information
This book provides the first summary and critical appraisal of the thinking that currently informs the management of business relationships, from the perspectives of both the buyer and supplier. The authors argue that these approaches are one-dimensional and instead recommend a more holistic approach based on power, interaction and portfolio perspectives. The book provides evidence of how relationships can be aligned and misaligned in practice, using eighteen examples drawn from a variety of business cases and circumstances.
ISBN:
9780230509191
Publication Date:
19 / 12 / 2003

You might also like