Business Research Methods

Business Research Methods by Donald Cooper

By: Donald Cooper

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ISBN
9780077774431
Date Released
Binding
eBook
 
 

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Description
Information
The Twelfth Edition of Business Research Methods reflects a thoughtful revision of a market standard. Students and professors will find thorough current coverage of all business research topics presented with a balance of theory and practical application. The authors use managerial decision-making as the theme of Business Research Methods and they provide the content and structure to ensure students' grasp of the business research function. This textbook also encourages and supports the completion of an in-depth business research project if desired by the professor.
ISBN:
9780077774431
Publication Date:
05 / 03 / 2013

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