Fascinating transformation, innovation and branding lessons from the land of the Dutch. How did the tulip fields of the Keukenhof, a man-made flower garden, become a top global tourist destination, pulling over 1.5 million tourists annually? How did a country 237 times smaller than USA, become the world's second largest food exporter? From the tulip fields of the Keukenhof and the traditional cheese market of Alkmaar to the tech-mastery of Deltaworks, The Netherlands has a wealth of fascinating lessons that the world is yet to discover. Dutch Directness, going Dutch, Dutch mentality... today Dutch is not just a nationality. It is a brand, and a powerful one at that. Lessons accompanied by photos, anecdotes, stories, short interviews; also examples of other organizations across the world who, by embodying these lessons, have elevated their game and transformed into mega successful enterprises.