The proven new sales strategy from New York Times bestselling author Linda Richardson
Learn how to create better, more effective dialogs with customers in today’s hyper digital world
In this era of iPads, iPhones, and apps, sales communications may be growing, but sales conversations are dying--and so are too many sales. The New Sales Conversation helps you use new links and technologies without losing the very reason for making a connection in the first place--a chance to exchange the winning words that lead to a successful close and a loyal customer.
Richardson Provides five easy-to-remember keys to bringing value to customers: Futuring (Predictive Preparation), Heat-mapping (New and Emerging Needs), Value-tracking (Proof of Solution), Phasing (Verifiable Outcomes), and Linking (Emotional Connection)
Linda Richardson founded and built Richardson, a global sales training company. Her consulting focus with is on increased sales performance. She is the author of New York Times best seller Perfect Selling and nine other sales books. Linda is on the faculty of the Wharton School and Areste Executive Management Center.
- Publication Date:
- 07 / 01 / 2014