CIM Coursebook 07 08 Marketing Management in Practice

CIM Coursebook 07/08 Marketing Management in Practice by John Williams

By: John Williams

QTY
-+
$39.99
 
 
ISBN
9780080561226
Date Released
Binding
eBook
 
 

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Description
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BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory.The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies.Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.*Written specially for the Marketing Management in Practice module by the Senior Examiner * The only coursebook fully endorsed by CIM * Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam
ISBN:
9780080561226
Publication Date:
20 / 07 / 2007

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