CIM Coursebook Marketing Fundamentals 07 08

By: Geoff Lancaster

QTY
-+
$41.99
 
 
ISBN
9780080561141
Date Released
Binding
eBook
 
 

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Description
Information
BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory.The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Environemnt strategies.Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.*Written specially for the Marketing Fundamentals module by the Senior Examiners * The only coursebook fully endorsed by CIM * Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam
ISBN:
9780080561141
Publication Date:
31 / 07 / 2007

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