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    By: Dr Keith Dinnie

    QTY
    -+
    $59.94
     
     
    ISBN
    9780230294790
    Date Released
    Binding
    eBook
     
     

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    Description
    The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. This emerging phenomenon is captured with contributions from international place branding experts, in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases. This is a highly focused, yet broad and comprehensive, city branding text that is strong both in theory and practice.

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