By: Dr Keith Dinnie

QTY
-+
$67.43
 
 
ISBN
9780230309210
Date Released
Binding
eBook
 
 

Instant Download

Description
Information
The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. This emerging phenomenon is captured with contributions from international place branding experts, in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases. This is a highly focused, yet broad and comprehensive, city branding text that is strong both in theory and practice.
ISBN:
9780230309210
Publication Date:
03 / 12 / 2010

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