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    By: A Brandenburger & B Nalebuff

    $21.95
     
     
    ISBN
    9780006387244
    Date Released
    Binding
    Paperback
    Pages
    288
     

    Out of Print

    Description
    This is the first book to adapt game theory to the needs of CEOs, managers and entrepreneurs. Co-opetition offers a new mindset for business: a strategic way of thinking that combines competition and co-operation.


    Though often compared to games like chess or poker, business is different — people are free to change the rules, the players, the boundaries, even the game itself. The essence of business success lies in making sure you are in the right game. Actively shaping which game to play, and how you play it, is the core of the innovative business strategy laid out in Co-opetition.


    Co-opetition will revolutionise the way you play the game of business.

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