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    Comic-Con and the Business of Pop Culture: What the World’s Wildest Trade Show Can Tell Us About the Future of Entertainment

    By: Rob Salkowitz

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    $33.99
    RRP: $39.99
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    ISBN
    9780071797030
    Date Released
    Binding
    eBook
     
     

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    Description
    The Comic-Con phenomenon—and what it means for your business

    The annual trade show Comic-Con International isn’t just fun and games. According to award-winning business author and futurist Rob Salkowitz it’s a “massive focus group and marketing megaphone” for Hollywood—and in Comic-Con and the Business of Pop Culture, he examines the business of popular culture through the lens of Comic-Con.

    Salkowitz offers an entertaining and substantive look at the show, providing a close look at the comic-book and videogame industries’ expanding influence on marketing, merchandising, and the entertainment industry.

    Rob Salkowitz is founder and Principle Consultant for the communications firm MediaPlant, LLC.

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