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    Competitive Identity

    By: Simon Anholt

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    -+
    $57.99
     
     
    ISBN
    9780230627727
    Date Released
    Binding
    eBook
     
     

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    Description
    Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images. This authoritative book considers how commercial brand management can really be applied to places and shows how places can build and sustain their competitive identity.

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