Competitive Identity

By: Simon Anholt

QTY
-+
$61.99
 
 
ISBN
9780230627727
Date Released
Binding
eBook
 
 

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Description
Information
Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images. This authoritative book considers how commercial brand management can really be applied to places and shows how places can build and sustain their competitive identity.
ISBN:
9780230627727
Publication Date:
13 / 11 / 2006

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