Competitive Strategies

By: E. Valdani

QTY
-+
$117.99
 
 
ISBN
9780230354586
Date Released
Binding
eBook
 
 

Instant Download

Description
Information
This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive "seasons." The authors call them the games of movement, imitation, and position.
ISBN:
9780230354586
Publication Date:
30 / 11 / 2012

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