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    Competitive Strategies

    By: A. Arbore

    QTY
    -+
    $115.99
     
     
    ISBN
    9780230354586
    Date Released
    Binding
    eBook
     
     

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    Description
    This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive "seasons." The authors call them the games of movement, imitation, and position.

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