Competitive Strategies

Competitive Strategies by Enrico Valdani & Alessandro Arbore

By: Enrico Valdani & Alessandro Arbore

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$255.99
 
 
ISBN
9780230301641
Date Released
Binding
Hardcover
Pages
272
Dimensions
147 x 223 x 26mm

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Description
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This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive 'seasons'. The authors call them the games of movement, imitation, and position.
ISBN:
9780230301641
Publication Date:
04 / 01 / 2013
Pages:
272
Dimensions:
147 x 223 x 26mm

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