• All Products
      • Paperback
      • Hardcover
      • eBook
      • Audiobook

    By: Delbert Hawkins & David Mothersbaugh & Roger Best

    $417.95
     
     
    ISBN
    9780073530048
    Date Released
    Binding
    Hardcover
    Pages
    816
     

    Out of Print

    Description
    Provides students with a usable, strategic understanding of consumer behavior. This title integrates theory, strategy-based examples, and application.

    You might also like



    Accepted Payments
    QBD Proudly Supports

    Need help? Call us on (07) 3291 7444