By: Delbert Hawkins & David Mothersbaugh & Roger Best

$417.95
 
 
ISBN
9780073530048
Date Released
Binding
Hardcover
Pages
816
Dimensions
216 x 305 x 1mm

Out of Print

Description
Information
Provides students with a usable, strategic understanding of consumer behavior. This title integrates theory, strategy-based examples, and application.
ISBN:
9780073530048
Publication Date:
24 / 03 / 2012
Pages:
816
Dimensions:
216 x 305 x 1mm

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