By: June Deery

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-+
$243.99
 
 
ISBN
9780230379961
Date Released
Binding
Hardcover
Pages
225
Dimensions
147 x 229 x 20mm

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Description
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"Consuming Reality examines TV's response to the increasing pressure to brand content in a post-advertising era. Its comprehensive analysis of the commercial practices found in popular reality programming reveals links to larger trends such as the sentimental dissemination of capitalist and nationalist ideologies, the professionalization of social relationships (including conceptions of self), and the mainstreaming of PR techniques in everyday life. Topics include: reality formats as pseudo-events, participation/interactivity, product placement, donorship, TV-web branding, caring capitalism, commercial nationalism, mediation as consumption, consumption as mediation, making over homes/bodies as properties, consumer identity and pathology, gendered consumption, religion, Disney, and the American Dream"--
ISBN:
9780230379961
Publication Date:
15 / 05 / 2012
Pages:
225
Dimensions:
147 x 229 x 20mm

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