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    Contemporary Thoughts on Corporate Branding and Corporate Identity Management

    By: Unknown

    QTY
    -+
    $122.99
     
     
    ISBN
    9780230583221
    Date Released
    Binding
    eBook
     
     

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    Description
    A new look at the latest thinking and issues in the areas of branding, identity and communication, drawing on recent academic and practical thought on corporate branding. Bringing together an international array of authors, the volume includes case study examples to provide a contemporary insight into corporate marketing communications.

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