Contemporary Thoughts on Corporate Branding and Corporate Identity Management

By: Unknown

QTY
-+
$131.99
 
 
ISBN
9780230583221
Date Released
Binding
eBook
 
 

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Hardcover
$313.99
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Description
Information
A new look at the latest thinking and issues in the areas of branding, identity and communication, drawing on recent academic and practical thought on corporate branding. Bringing together an international array of authors, the volume includes case study examples to provide a contemporary insight into corporate marketing communications.
ISBN:
9780230583221
Publication Date:
23 / 10 / 2008

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