By: N. Ind

QTY
-+
$137.99
 
 
ISBN
9780230375888
Date Released
Binding
eBook
 
 

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Description
Information
What determines the strength of a corporate brand? And how can it be enhanced? A corporate brand conveys a company's reputation to its audience. It is about far more than names and logos. A successful corporate brand links the corporate name to the company's distinctive qualities such as service or value. This book's fundamental premise is that organisations should use all forms of communication - be they performance of products and services, the action of employees or advertising - to build interactive relationships with their audience. It shows how successful corporate brands build and maintain both 'corporate identity' and reputation.
ISBN:
9780230375888
Publication Date:
06 / 06 / 1997

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