Counter Strategies in Global Markets

Counter Strategies in Global Markets by Unknown

By: Unknown

$57.80
 
 
ISBN
9780230362956
Date Released
Binding
eBook
 
 

Out Of Print

Description
Information
Counter Strategies explores the situation of technology-based companies in global B2B markets. New customer segments in these fast developing economies and up-coming low-cost competitors have ruptured the market landscape and challenge established suppliers. To keep their leading role, companies like Siemens, GE, Alstom, Mitsubishi, as well as many mid-sized companies in the developed countries, need to change the very characteristics - product focus, technical sophistication, and high-end quality - that previously made them strong. They either have to develop new products that fit the growing demand of the new customer segments or create market barriers by developing complex service solutions, or both. Given the problems regarding productdevelopment, pricing, branding, sales-force management, development of employees' skills, company organization and culture which are going to follow these changes and disruptions, Ploetner draws a new blueprint for global B2B-companies and the mindsets of those thriving there.
ISBN:
9780230362956
Publication Date:
06 / 12 / 2011

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