Crisis Communications

Crisis Communications by Steven Fink
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ISBN
9780071799218
Date Released
Binding
Hardcover
Pages
314
Dimensions
172 x 254 x 39mm
Out Of Stock

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Description
Information
Provides a guide for dealing with inevitable public relations crises, including managing the relationship between public perception and reality, choosing a crisis spokesperson, protecting a brand, and using social media to communicate directly.
ISBN:
9780071799218
Publication Date:
12 / 02 / 2013
Pages:
314
Dimensions:
172 x 254 x 39mm

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