Culture and Positioning as Determinants of Strategy

By: Tony Ellson

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-+
$144.99
 
 
ISBN
9780230509818
Date Released
Binding
eBook
 
 

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Description
Information
Strategic positioning is the assertion of an organizations personality on decisions of how and where to compete, it determines competitive position in the market place and differentiates the offering to the market. Operational positioning is an exercise in communication that concentrates on perception and image that complements the role of strategic positioning. This book offers an alternative to the traditional process of segmentation, targeting and positioning, highlighting some important implications for management and marketing practitioners as well as academics.
ISBN:
9780230509818
Publication Date:
16 / 03 / 2004

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