• All Products
      • Paperback
      • Hardcover
      • eBook
      • Audiobook

    Culture and Positioning as Determinants of Strategy

    By: T. Ellson

    QTY
    -+
    $95.99
     
     
    ISBN
    9780230509818
    Date Released
    Binding
    eBook
     
     

    Instant Download

    Description
    Strategic positioning is the assertion of an organizations personality on decisions of how and where to compete, it determines competitive position in the market place and differentiates the offering to the market. Operational positioning is an exercise in communication that concentrates on perception and image that complements the role of strategic positioning. This book offers an alternative to the traditional process of segmentation, targeting and positioning, highlighting some important implications for management and marketing practitioners as well as academics.

    You might also like



    Accepted Payments
    QBD Proudly Supports

    Need help? Call us on (07) 3291 7444