Customer Loyalty by L. Etherington
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$63.99
 
 


ISBN
9780230513037
Date Released
Binding
eBook
 
 

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Description
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The authors argue that the best strategic approach for a company or organization is to regard customer loyalty as a continuing response to changes in society and that this perspective is often neglected in favour of shorter term considerations. They present a new approach that builds upon social and economic research to provide practical guidelines.
ISBN:
9780230513037
Publication Date:
07 / 11 / 2005

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