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    By: L. Etherington

    QTY
    -+
    $65.99
     
     
    ISBN
    9780230513037
    Date Released
    Binding
    eBook
     
     

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    Description
    The authors argue that the best strategic approach for a company or organization is to regard customer loyalty as a continuing response to changes in society and that this perspective is often neglected in favour of shorter term considerations. They present a new approach that builds upon social and economic research to provide practical guidelines.

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