Darwinian Fitness in the Global Marketplace

Darwinian Fitness in the Global Marketplace by Rajagopal

By: Rajagopal

QTY
-+
$266.99
 
 


ISBN
9780230369085
Date Released
Binding
Hardcover
Pages
295
Dimensions
153 x 229 x 26mm

Only available to order
Estimated 10 - 14 business days until dispatch

eBook
$118.99
Instant Download
Description
Information
Darwinian fitness in the global marketplace discusses how global business competition is undergoing a dynamic shift consistent with the Darwinian theory of evolution. Globalisation has allowed free entry and exit for firms in the marketplace that has caused congestion of firms at vertical (products- and services-led) and horizontal (geographic) business platforms. Thus, small firms struggle for their existence in the marketplace, while firms that demonstrate strength for survival stay as the fittest among the competing firms. This volume discusses new concepts related to the efficiency and effectiveness of competitive strategies required by firms to survive in the global marketplace. The discussions in this book are built around the competitive frameworks based on systems thinking and delineate insights analysing the extensive survey of literature on the subject. The author provides an in-depth analysis of a broad spectrum of important topics on competitive strategies and tactics that will interest students and working managers.
ISBN:
9780230369085
Publication Date:
24 / 12 / 2012
Pages:
295
Dimensions:
153 x 229 x 26mm

You might also like