Dimensions
153 x 234 x 18mm
Reveals the myriad and mind-blowing possibilities of harnessing big data, and explores what our digital footprints can tell us about human relationships.
A witty, provocative, visually fascinating look at how big data is transforming our understanding of race, politics, age, beauty, sex, humor, even history, and ushering in a new era in the study of human nature.
Big Data is used to spy on us, hire and fire us, and sell us things we don't need.
In DATACLYSM, Christian Rudder puts this flood of information to an entirely different use: understanding human nature.
Drawing on terabytes of data from Twitter, Facebook, Reddit, OkCupid, and many other sites, Rudder examines the terrain of human experience to answer a range of questions:
Does it matter where you went to school? How racist are we? How do political views alter relationships?
Philosophers, psychologists, gene hunters and neuroscientists have tried to explain our flaws and foibles. Rudder shows that in today's era of social media, a powerful new approach is possible, one that reveals how we actually behave when we think no one's looking.
Outrageous and illuminating, DATACLYSM, is a portrait of our essential selves, dark, absurd, occasionally noble, and a first look at a revolution in the making.
