Design Currency: Understand, define, and promote the value of your design work

Design Currency: Understand, define, and promote the value of your design work by Jenn O'Grady &  Ken O'Grady


ISBN
9780321844927
Published
Released
01 / 10 / 2013
Binding
Paperback
Pages
240
Dimensions
150 x 230 x 15mm

The world needs beautiful design. But aesthetics are inherently subjective. In Design Currency, authors Jenn and Ken Visocky O'Grady show you how to frame the value of your design work in terms that your business partners will both understand and respect. An actionable resource, Design Currency empowers you to do your job with less pushback on aesthetic decisions, encourages earlier involvement in the creation process, and makes it easier for you to justify your fees.

For a designer, understanding how your work creates value is essential to growing your business and building better, more profitable relationships. Those relationships are easier to initiate, establish, and retain when you can clearly explain how your capabilities meet your client's needs. This book shows you how to do exactly that.

In Design Currency, you will learn how to:

- Leverage traditional design skills in new ways.
- Measure the value that your design work brings to a project.
- Articulate that value so that you can position yourself as a partner in the development process.
- Charge what you're worth and prevent your job from getting crowd-sourced or out-sourced
- Generate business value by better identifying audience needs.
March Book Frenzy (Online Only)
19.99
RRP: $24.99
20% off RRP


This product is unable to be ordered online. Please check in-store availability.
Instore Price: $24.99
Enter your Postcode or Suburb to view availability and delivery times.

You might also like

Pop The World Of Pop Art
59.99
19.99
67% Off
The Beauty of Everyday Things
22.99
18.39
20% Off
Wear It Well
55.00
44.00
20% Off
Color Theory For Dummies
49.95
39.95
20% Off
Strong Is The New Pretty
27.99
22.39
20% Off
Kandinsky Incarnating Beauty
21.99
17.59
20% Off
Pierre Bonnard Beyond Vision
93.95
75.16
20% Off
Lost Masterpieces
27.99
22.39
20% Off
Oh To Be A Painter
24.99
19.99
20% Off
How To Understand Art
24.99
19.99
20% Off
Still Life
59.99
47.99
20% Off
The Militant Muse
39.99
31.99
20% Off

RRP refers to the Recommended Retail Price as set out by the original publisher at time of release.
The RRP set by overseas publishers may vary to those set by local publishers due to exchange rates and shipping costs.
Due to our competitive pricing, we may have not sold all products at their original RRP.