Dethroning The King: The Hostile Takeover Of Anheuser-busch, An American Icon

Dethroning The King: The Hostile Takeover Of Anheuser-busch, An American Icon by Julie MacIntosh


ISBN
9780470592700
Published
Released
01 / 11 / 2010
Binding
Hardcover
Pages
352

The amazing true story behind the siege of America's favorite beer company

How did InBev, a Belgian company controlled by Brazilians, take over one of America's most beloved brands after barely a whimper of a fight? Timing, and some unexpected help from powerful members of the Busch dynasty, the very family that had run the company for more than a century.

In Dethroning the King, the award-winning financial journalist who led coverage of the takeover for the Financial Times details how the drama that unfolded at Anheuser-Busch in 2008 went largely unreported as the world tumbled into a global economic crisis second only to the Great Depression. Today, as the dust settles, questions are being asked about how the "King of Beers" was so easily captured by a foreign corporation, and whether the company's fall mirrors America's dwindling financial and political dominance.

* Discusses how the takeover of Anheuser-Busch will be seen as a defining moment in U.S. business history
* Reveals the critical missteps taken by the Busch family and the Anheuser-Busch board
* Argues that Anheuser-Busch had a chance to save itself from InBev's clutches, but strong forces behind the scenes forced it to capitulate

From the very heart of America's heartland to the European continent to Brazil, Dethroning the King is the ultimate corporate caper and a fascinating case study that's both wide-reaching and profound.
39.95

This product is unable to be ordered online. Please check in-store availability.


Enter your Postcode or Suburb to view availability and delivery times.

You might also like

The 50th Law
26.99
26.99
_% Off
Negotiating Secrets
12.99
6.99
46% Off
Presentations Secrets
12.99
6.99
46% Off
The First 90 Days
49.99
49.99
_% Off

RRP refers to the Recommended Retail Price as set out by the original publisher at time of release.
The RRP set by overseas publishers may vary to those set by local publishers due to exchange rates and shipping costs.
Due to our competitive pricing, we may have not sold all products at their original RRP.