Digital Advertising by Andrew Mcstay

By: Andrew Mcstay

QTY
-+
$104.99
 
 


ISBN
9780230222410
Date Released
Binding
Paperback
Pages
274
Dimensions
153 x 229 x 20mm

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Description
Information
"Digital media offer exciting potential for advertising and marketing. This text looks at the cultural, commercial and creative practices of advertising in these environments. Combining industry and critical perspectives, it analyses key theory, concepts and trends in the field. This is ideal reading for students of Media Studies and Advertising"--Provided by publisher.
ISBN:
9780230222410
Publication Date:
22 / 12 / 2009
Pages:
274
Dimensions:
153 x 229 x 20mm

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