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    By: Andrew Mcstay

    QTY
    -+
    $104.99
     
     
    ISBN
    9780230222410
    Date Released
    Binding
    Paperback
    Pages
    274
     

    Only available to order
    Estimated 10 - 14 business days until dispatch

    If ordered before the 14th of December, this product should arrive by Christmas unless it is going to regional Australia
    Description
    "Digital media offer exciting potential for advertising and marketing. This text looks at the cultural, commercial and creative practices of advertising in these environments. Combining industry and critical perspectives, it analyses key theory, concepts and trends in the field. This is ideal reading for students of Media Studies and Advertising"--Provided by publisher.

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