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    Digital Marketing

    By: Dave Chaffey, Fiona Ellis-Chadwick

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    -+
    $241.46
     
     
    ISBN
    9780273746225
    Date Released
    Binding
    eBook
     
     

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    Description
    Now in its fifth edition, Digital Marketing (previously Internet Marketing) provides comprehensive, practical guidance on how companies can get the most out of digital media to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world.

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