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    Digital Strategies in the Pharmaceutical Industry

    By: L. Lerer

    QTY
    -+
    $104.99
     
     
    ISBN
    9780230598799
    Date Released
    Binding
    eBook
     
     

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    Description
    This book is a comprehensive review of the current state of digital innovation, Internet activity and e-business in the life sciences arena and a practical guide for managers planning, developing and implementing e-strategies in the pharmaceutical industry. The authors provide numerous examples of innovative, best practice and lay the strategic foundation for using e-business across the pharmaceutical value chain from drug discovery to physician promotion to direct-to-consumer marketing.

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