Digital Strategies in the Pharmaceutical Industry

By: L. Lerer

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-+
$103.99
 
 
ISBN
9780230598799
Date Released
Binding
eBook
 
 

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Description
Information
This book is a comprehensive review of the current state of digital innovation, Internet activity and e-business in the life sciences arena and a practical guide for managers planning, developing and implementing e-strategies in the pharmaceutical industry. The authors provide numerous examples of innovative, best practice and lay the strategic foundation for using e-business across the pharmaceutical value chain from drug discovery to physician promotion to direct-to-consumer marketing.
ISBN:
9780230598799
Publication Date:
24 / 01 / 2003

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