Direct And Digital Marketing In Practice

Direct And Digital Marketing In Practice by Brian Thomas & Matthew Housden
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ISBN
9781472939098
Date Released
Binding
Paperback
Pages
480
 
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Other Titles by Brian Thomas & Matthew Housden

Description
Information
Fully updated to reflect the continuing impact and future implications of the Internet on marketing, this new 3rd edition is one of the only comprehensive textbooks written entirely by current practising professionals. It covers vital issues such as- the new marketing landscape, gaining customer insight, integrating traditional and digital media, and campaign planning and budgeting.
Direct and Digital Marketing in Practice is an ideal reference tool for both students and marketing professionals, presenting detailed explanations of key concepts with many practical examples and case studies to ensure that each point is relevant and memorable. For managers looking to improve customer reach, or students on marketing or MBA courses, this book will provide you with invaluable and up-to-date guidance on marketing best theory and practice.
ISBN:
9781472939098
Publication Date:
01 / 07 / 2017
Pages:
480

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