Strategies That Revolutionised an Industry.
At 13, Michael Dell was a young man with a knack for taking apart his Apple II computer and an ambition to run a business. Today, just 20 years later, after becoming the youngest CEO in history to head a Fortune 500 company, he leads one of the most profitable and innovative organisations in the world.
Michael Dell relates the remarkable story of Dell Computer's rise to success. Beginning in his college dorm with $1,000, he set out to beat IBM at their own game, created the direct-sales model (a Dell hallmark) and pioneered customer support, combining it with unrivaled speed to market and a fierce commitment to product quality and performance. But the story of Dell Computer is no fairy tale - along the way Dell made mistakes and learned some hard lessons, emerging stronger as a result.
In 'Direct From Dell' Michael Dell shares his innovative strategies and perspectives and reveals nothing less than a new model for doing business in the information age. The book is both an extraordinary business success story and a manifesto for revolutionising any industry.