Today technology is more than a business tool, it is the force that drives business. Now, this timely and incisive book reveals what every executive and manager needs to know to understand IT and take full advantage of the digital revolution. Robert McDowell charts the trajectory of both the companies making a smooth transition into the new age of technology and the companies being left behind. Using vivid examples from his 10 years of experience at Microsoft, he explains the importance of using information technology at all levels within organisations, the essentials of job training and support and the need to turn all business plans into technology plans. Driving Digital is a must read for professionals at all levels striving to stay at the cutting edge of the digital age.
