The ability to do business online is creating another industrial revolution. But e-commerce is tough to understand and even harder to do well, as recent dot.com shakeouts show.
This book provides a comprehensive overview of the diverse areas of e-business, including B2B and B2C. It includes case studies which show real world examples of what strategies are succeeding and what strategies are failing. With explanations of both business strategy and technology, the book will help a wide audience get their arms around this fast moving and complex topic.
