E-Commerce Strategies by Charles Trepper


Mapping Your Organisation's Success in Today's Competitive Marketplace.
Intermediate - Advanced Level Users.

Digital technology is going to radically increase the speed at which business is conducted. Ultimately, it will transform three major elements of any business: relationships to customers and business partners (commerce); information flow and relationships among workers within a company (knowledge management); and internal business process (business operations).

This book deals with the first of these elements by providing IT decision-makers with a broad education about the benefits of implementing e-commerce solutions in the enterprise. It also provides case studies of successful e-commerce implementations using Microsoft technologies that offer benefits such as increased productivity, faster order cycles, lower manufacturing costs, and lower total cost of ownership.

The book also describes a set of consistent e-commerce business applications and ties them together chapter by chapter. You are then told how these solutions can be woven together into a comprehensive, enterprise-wide system of digital solutions.

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