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    E-Marketing Strategies for the Complex Sale

    By: Ardath Albee

    $51.99
     
     
    ISBN
    9780071628648
    Date Released
    Binding
    Hardcover
    Pages
    249
     

    Out of Print

    Description
    Explains how business-to-business marketers can create and use online content and communication strategies to keep prospects engaged and increase sales, and how to encourage their sales force to adopt the same techniques to create a unified overall sales strategy. 20,000 first printing.

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