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    By: Stephen Dann & Susan Dann

    QTY
    -+
    $150.99
     
     
    ISBN
    9780230203969
    Date Released
    Binding
    Paperback
    Pages
    474
     

    Only available to order
    Estimated 10 - 14 business days until dispatch

    If ordered before the 14th of December, this product should arrive by Christmas unless it is going to regional Australia
    Description
    "A mix of academic rigor and practical application combining a strong theoretical framework from the academic peer reviewed literature with contemporary developments in internet technology, and their application to the e-marketing environment. Topics include consumer behavior, value creation, marketing strategy, implementation issues for e-marketing, and much more"--

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