E-Marketing by Stephen Dann & Susan Dann

By: Stephen Dann & Susan Dann

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$150.99
 
 
ISBN
9780230203969
Date Released
Binding
Paperback
Pages
474
Dimensions
185 x 242 x 26mm

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Description
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"A mix of academic rigor and practical application combining a strong theoretical framework from the academic peer reviewed literature with contemporary developments in internet technology, and their application to the e-marketing environment. Topics include consumer behavior, value creation, marketing strategy, implementation issues for e-marketing, and much more"--
ISBN:
9780230203969
Publication Date:
15 / 02 / 2011
Pages:
474
Dimensions:
185 x 242 x 26mm

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