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    By: Stephen Dann & Susan Dann

    QTY
    -+
    $150.99
     
     
    ISBN
    9780230203969
    Date Released
    Binding
    Paperback
    Pages
    474
    Dimensions
    185 x 242 x 26mm

    Only available to order
    Estimated 10 - 14 business days until dispatch

    Description
    Information
    "A mix of academic rigor and practical application combining a strong theoretical framework from the academic peer reviewed literature with contemporary developments in internet technology, and their application to the e-marketing environment. Topics include consumer behavior, value creation, marketing strategy, implementation issues for e-marketing, and much more"--
    ISBN:
    9780230203969
    Publication Date:
    15 / 02 / 2011
    Pages:
    474
    Dimensions:
    185 x 242 x 26mm

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