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    Economy of Brands

    By: J. Lindemann

    QTY
    -+
    $53.99
     
     
    ISBN
    9780230275010
    Date Released
    Binding
    eBook
     
     

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    Description
    In many businesses brands account for the majority of shareholder value. It is crucial to understand how the economy of brands works and can be exploited to create sustainable value. The purpose of this book is to develop and enhance the understanding of the brand as an economic asset, to make better business and investment decisions.

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