A Guide to Innovative Thinking
It is never enough just to want to think or to exhort someone to think. What are the steps? What is to be done?
Cut through the FAT to the BONES of the matter.
Put more MUSCLE into your argument.
Connect up your thoughts with NERVE networks.
Present your ideas with good SKIN care.
A method that is as easy to remember as it is to use, which is what one expects from Edward de Bono who is widely acknowledged as the leading world authority in the direct teaching of practical thinking skills. His work is used by thousands of schools worldwide and many of the world's leading business corporations, including IBM, Shell and Du Pont.