By: Lynne Schafer Gross

QTY
-+
$429.95
 
 
ISBN
9780073526164
Date Released
Binding
Paperback
Pages
443
Dimensions
185 x 229 x 20mm

Only available to order
Estimated 10 - 14 business days until dispatch

Description
Information
"Electronic Media: An Introduction provides students the essentials for interacting with electronic media whether they plan to become media producers or shrewd media consumers. The text discusses the most current media forms and the functions of those forms as they relate to advertising, promotional, regulatory, ethical and global issues. Students will explore types of media careers and learn how to obtain those jobs by developing networking and interviewing skills and by preparing strong application materials"--
ISBN:
9780073526164
Publication Date:
13 / 09 / 2012
Pages:
443
Dimensions:
185 x 229 x 20mm

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