Emerging Business Online

By: Lara Fawzy

QTY
-+
$48.99
 
 
ISBN
9780132172974
Date Released
Binding
eBook
 
 

Instant Download

Description
Information
In this first comprehensive guide to Internet B2B marketing in emerging markets, the authors introduce their proprietary ebocube (';Emerging Business Online') approach: a comprehensive, applications-oriented method that covers every stage of the marketing process. Using their framework and methodology, business leaders can implement a low-risk, high-reward business model, penetrate the world's fastest-growing markets, and create significant value where it never existed before. The authors begin with an up-to-date introduction to emerging markets, including economic potential, languages, culture, time zones, economies, politics, and Internet/mobile penetration. Next, they review emerging market best practices for branding, distribution, segmentation, and collaboration. Then, in the heart of the book, they introduce the powerful, three-phase Internet-based ebocube B2B marketing and sales model. Readers will learn how to establish metrics and dashboards to stay on track through the entire commercial cycle; how to plan and manage campaigns, from selling propositions to media mix; how to utilize email, webcasts, websites, and banner ads in emerging markets; how to mix in offline media and channels; how to budget and manage marketing operations; and much more. Emerging Business Online concludes with detailed case studies showing ebocube at work driving real profits.
ISBN:
9780132172974
Publication Date:
04 / 10 / 2010

You might also like



Accepted Payments

Need help? Call us on (07) 3291 7444