Emerging Business Online

Emerging Business Online by Lucas Dworski
QTY
-+
$48.99
 
 


ISBN
9780132172974
Date Released
Binding
eBook
 
 

Instant Download

Other Titles by Lucas Dworski

Description
Information
In this first comprehensive guide to Internet B2B marketing in emerging markets, the authors introduce their proprietary ebocube (';Emerging Business Online') approach: a comprehensive, applications-oriented method that covers every stage of the marketing process. Using their framework and methodology, business leaders can implement a low-risk, high-reward business model, penetrate the world's fastest-growing markets, and create significant value where it never existed before. The authors begin with an up-to-date introduction to emerging markets, including economic potential, languages, culture, time zones, economies, politics, and Internet/mobile penetration. Next, they review emerging market best practices for branding, distribution, segmentation, and collaboration. Then, in the heart of the book, they introduce the powerful, three-phase Internet-based ebocube B2B marketing and sales model. Readers will learn how to establish metrics and dashboards to stay on track through the entire commercial cycle; how to plan and manage campaigns, from selling propositions to media mix; how to utilize email, webcasts, websites, and banner ads in emerging markets; how to mix in offline media and channels; how to budget and manage marketing operations; and much more. Emerging Business Online concludes with detailed case studies showing ebocube at work driving real profits.
ISBN:
9780132172974
Publication Date:
04 / 10 / 2010

You might also like