Employer Brand Management

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By: Richard Mosley

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$73.95
 
 
ISBN
9781118898529
Date Released
Binding
Hardcover
Pages
320
 

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Description
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From one of the world's leading pioneers in the employer brand discipline and author of the first book on the subject The Employer Brand, comes the long-awaited practical follow-up Employer Brand Management.

Talented, motivated employees are a company's best assets, and the techniques in this book help attract, recruit, and retain the very best. A successful employer brand reaches beyond the boardroom to establish confidence, loyalty, and enthusiasm all the way down the ladder. Employer Brand Management gives readers a personal grasp of a new approach to people management. It draws on significant advances in practices among leading companies to provide a handbook for employer brand development and implementation. With a wide range of case studies and examples, you'll be taken step-by-step through the employer brand development process. You will find information on the latest developments in technology, with particular attention paid to socially-enabled recruitment marketing and employee communication and engagement.

You will:
- Follow the process of brand planning, definition, implementation, and application
- Discover how brand thinking can strengthen strategy and reinforce HR value
- Improve existing recruitment and talent management programs
- Learn the importance of employee engagement in the brand experience
ISBN:
9781118898529
Publication Date:
01 / 10 / 2014
Pages:
320

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