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    Ending the Management Illusion: How to Drive Business Results Using the Principles of Behavioral Finance

    By: Hersh Shefrin

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    ISBN
    9780071641432
    Date Released
    Binding
    eBook
     
     

    Out of Print

    Description
    The bestselling author of Beyond Greed and Fear puts behavioral concepts into corporate practice

    Psychologically smart companies manage both the pluses and minuses of human psychology through well-structured systems and processes. In Ending the Management Illusion, behavioral finance pioneer Hersh Shefrin addresses the biases that can take you or your organization off course and shows how to run psychologically smart businesses-specifically as it affects your bottom line.

    Shefrin explores the psychological barriers you experience, and delivers concrete debiasing techniques for breaking through these barriers. This allows you to integrate your processes for accounting, planning, incentives, and information sharing-the main elements for optimizing corporate value.

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