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    Ernest Dichter and Motivation Research

    By: Stefan Schwarzkopf & Rainer Gries

    $255.99
     
     
    ISBN
    9780230537996
    Date Released
    Binding
    Hardcover
    Pages
    293
     

    Out of Print

    Description
    "Contextualizing Ernest Dichter within modern consumer culture and the rise of psychological approaches to post-war consumption in Europe and the US, this book argues that 1950s motivation research gives a unique vantage point from which to address questions of the transatlantic transfer of the cultures and institutions of consumption and marketing"--

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